What are molecular cocktails?
Molecular mixology is the practice of mixing drinks using science to manipulate ingredients on the m Lees meer
What is the latest cocktail trend?
Sienna Can
2025-10-09 18:55:11
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: 30
The latest cocktail trends include Agave Spirits, Savory & Spicy Drinks, Zero-Proof & Low-ABV Cocktails, Hyper-Local & Sustainable Cocktails, Tomato-Forward Cocktails, Clarified & Milk-Washed Cocktails, Tiny & Shareable Cocktails, Cocktail Personalization & Mood-Based Menus, Immersive, Multi-Sensory Drinking Experiences, and Health-Focused Superfood Cocktails.
Agave spirits are projected to surpass vodka as the most popular spirit choice this year.
Consumers in 2025 crave bold, unconventional flavors.
Health-conscious drinkers continue driving demand for zero-proof spirits and low-alcohol cocktails.
Sustainability remains key in 2025.
Cocktails in 2025 engage all the senses.
Drinks in 2025 are balancing indulgence with nourishment-because wellness can be delicious too.
In 2025, mixology isn't just about alcohol-it's about storytelling, sustainability, personalization, and mindful enjoyment.
Nienke Steenbakkers
2025-10-09 16:14:08
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: 39
Cocktail consumption in the US on-premise is moving towards earlier times of the day
Mixed drinks account for 34% of total spirits value in the channel
46% of cocktail consumers favour tequila-based drinks
The margarita is the most ordered cocktail, but the caipirinha generates the highest average spend
The cocktail and mixed drinks market is thriving in the US, particularly among younger consumers
About one in three Americans aged 21 to 54 enjoy cocktails, with even higher engagement among Gen Zers and late Millennials
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What is the 2:1:1 rule for cocktails?
The Golden Ratio is just this simple recipe: 2 parts spirit (rum, tequila, vodka, whiskey, gin, cog Lees meer