What is the latest cocktail trend?
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What are Gen Z cocktail trends?
Emir Kuiper
2025-10-28 11:46:20
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Gen Z might be the most sober generation so far, but when they do drink, they do so on their own terms.
Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more.
“It doesn’t mean they’re shunning alcohol altogether, but it does mean they’re much more selective of when, where and what they drink,” says Rachel Arthur, editor of BeverageDaily.
Bibi Lutterveld
2025-10-19 06:32:55
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: 35
Gen Z consumers report higher spending on pubs, clubs, or bars.
Gen Z values quality and is willing to invest in premium experiences, supporting the trend towards "less but better" consumption.
The old favorites of the cocktail market remain relevant to a large degree, but they are familiar and not exciting to younger generations looking for relevance to their preferences and need for experiential challenges.
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Oscar van der Ven
2025-10-09 22:12:47
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: 28
For Gen Z, drinking a cocktail is more about experiencing a special event rather than simply drinking a beverage.
8 in 10 Gen Z consumers are willing to pay more for in-person events that include beverage consumption — with 34% interested in trying new cocktails.
72% of those surveyed say they prioritize multi-sensory experiences when choosing drinks.
Taking inspiration from restaurants, culinary flavors, like umami, are also influencing which drinks become trendy, especially as consumers make more cocktails at home, according to the report.
Driven by the growth of the espresso martini, the top flavor picked by bartenders is the coffee bean, followed by seasonal flavors like pumpkin.
Tequila and mezcal continue to have a moment as a spirit of interest among 72% and 66% of consumers, respectively, according to the report.
Kevin Oostveen
2025-10-09 21:24:19
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: 35
Gen Z pushing for bold, playful, and decadent drinks that invite experimentation.
Spicy alcohol, matcha, and pickle-inspired beverages are making waves in the beverage industry.
Interest in spicy alcoholic beverages jumped 6% year over year, with drinks like the “Spicy Sauvy B”—white wine infused with jalapeños—grabbing attention.
Mushroom-based beverages have experienced a surge in popularity, with consumer interest increasing 11% year over year.
Prebiotic drinks climbed 29% in popularity, while hormone-support beverages rose 19%, according to the Tastewise analysis reported by The Drinks Business.
Gen Z drink trends 2025 prove that young consumers want both edge and function in their beverages.
They expect drinks to deliver not just taste, but also benefits, personality, and a story worth sharing online.
From jalapeño-infused wine to mushroom tonics, Gen Z drink trends 2025 prove that young consumers want both edge and function in their beverages.
Gen Z want spicy alcohol, matcha and pickles, report reveals.
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Suze de la Fontaine und d'Harnoncourt Unverzagt
2025-10-09 18:18:30
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: 34
Gen Z is redefining what it means to drink — and alcohol isn’t part of the plan.
Just 39% of Gen Z adults now say booze is their go-to social drink, while more than 60% prefer non-alcoholic options when hanging with friends.
The “sober-curious” movement is booming, with 60% of Gen Z open to trying low- or no-alcohol drinks.
Nearly three-quarters of Gen Z now choose drinks based on functional benefits like energy, gut health or mood.
Instead of cracking open a hard seltzer, young adults are heading to late-night coffee bars, sober-friendly gatherings and drink spots to sip mocktails and matcha lattes.
They’re looking for alignment of goals, an enhancement of their lived experience … not just the absence of alcohol.
For Gen Z, coffee culture has become a full-blown “social ritual.”
They customize orders, try new ones monthly and follow social media for inspiration.