Gen Z pushing for bold, playful, and decadent drinks that invite experimentation.
Spicy alcohol, matcha, and pickle-inspired beverages are making waves in the beverage industry.
Interest in spicy alcoholic beverages jumped 6% year over year, with drinks like the “Spicy Sauvy B”—white wine infused with jalapeños—grabbing attention.
Mushroom-based beverages have experienced a surge in popularity, with consumer interest increasing 11% year over year.
Prebiotic drinks climbed 29% in popularity, while hormone-support beverages rose 19%, according to the Tastewise analysis reported by The Drinks Business.
Gen Z drink trends 2025 prove that young consumers want both edge and function in their beverages.
They expect drinks to deliver not just taste, but also benefits, personality, and a story worth sharing online.
From jalapeño-infused wine to mushroom tonics, Gen Z drink trends 2025 prove that young consumers want both edge and function in their beverages.
Gen Z want spicy alcohol, matcha and pickles, report reveals.