Street Food isn’t just a passing fashion, it’s a new way of experiencing the age-old relationship between a society and its food.
The trend is undeniable: nowadays Street Food has gained its own share of fame and fortune, thanks in part to globalisation and worldwide media attention on food and on cooks.
It's no accident that Trip Advisor lists successful themed food trucks among the foremost restaurants in a metropolis such as Milan.
It's a sign of the times, a willingness to change everyday habits which have become too narrow, too slow, a shift in line with the evolution of a society that is fast-moving, yet will no longer compromise on quality or image.
Street food is therefore a great opportunity for anyone who has the creativity and the desire to go for it, and who isn’t afraid of a challenge.
The dream is open to anyone, because the initial investment is minimal compared to the capital needed to start a traditional restaurant with four walls, and because the most important thing is how good you are, how good your food is and how good you are at getting the message across.
The possibilities are practically endless, from designer panini to food from around the world, including traditional dishes reinterpreted in a “carry out” format.
All have at least two features in common: the quality of the food, and a concept that taps into the new market trends.
Yes, success, on one hand, economic success, with enough revenue to cover your investment and your effort, on the other, public success, with a constant daily flow of customers.